Simply put, Strategies for Success(SFS) is an intensive, five day, college level business building program specifically designed for carpet cleaning, restoration and janitorial company owners and managers. The SFS seminar includes over 1,000 pages of systems and procedures that combined give SFS members a turn-key Business Infrastructure that they can follow exactly or customize to fit their own business goals. In addition, SFS members are automatically included in our ongoing support out-reach program called TIPS (Techniques, Ideas, Procedures and Systems) plus they receive unlimited consulting access to SFS instructors Steve Toburen and Bill Yeadon.

That is 100% correct. Attending SFS for free is very likely the best kept secret in the carpet cleaning industry. You’ll receive a free admission to SFS if in the previous 12 months before your chosen seminar you have purchased 5,000.00 or more of any product Jon-Don sells. No exemptions and no fine print! As a free attendee you are given the same first class treatment all SFS members receive.

It is very simple, really. At Jon-Don we learned a long time ago that our growth and success is inextricably tied to the success of our customers. We discovered that the typical carpet cleaner was a great, honest and hard working individual. BUT he or she many times needed training and ongoing support in the management, marketing and overall business organization areas. Voila! Strategies for Success was born way back in 1996! (For more on why and how SFS was created just go to Steve Toburen’s personal message to you here.) So to cut to the chase here you might say that SFS is a “loss leader” for Jon-Don. Every time we present a SFS seminar we lose money on it initially but hope to make it back by investing in your success! Since 1996 we’ve presented over 60 SFS seminars and are currently helping more than 2,000 SFS members achieve their definition of success.

Strategies is built on three basic concepts. First, the “Desired End Product” of your company should always be a delighted Customer Cheerleader that sings your praises to everyone they meet. Second, 80% of how your customer decides if you did a “good job” (and whether they will become a Cheerleader) is based on their relationship with the person actually doing the work in their home. And finally, for your company to have real value, you must manage the experience of your customer by programming hundreds of Positive “Moments of Truth” into your “Service Circle.”

Absolutely. SFS is about doing it right- especially in your face-to-face relationship and procedures with the home owner. A substantial percentage of our SFS members make a conscious decision to stay small. BUT SFS gives them the concepts and tools to make more money in less time. In fact, it could be argued that without employees a carpet cleaner needs SFS principles even more just to maximize their profit potential!