Welcome to my very favorite part of this site- the old “WIIFM (What’s In It For Me?) IF I come to SFS” section?  And you absolutely should be asking this crucial WIIFM question about ANY industry seminar today.  Sadly, there is a lot of snake oil out there being peddled to unsuspecting carpet cleaners.  So I applaud your decision to be a bit suspicious- maybe even cynical! (Now if you just don’t want to read this section just click HERE to order our free 30 minute DVD, “Five Days that will Change Your Life forever!”)

Your caution is justified even with SFS.  Why?  Because when you attend the Strategies for Success (SFS) seminar it will be a big investment.  Don’t worry. I’m not talking money here.  The regular $695.00 price for SFS is an incredible bargain.  After all, your $695.00 includes continental breakfast, snacks and Nick Paolella’s gourmet lunches. (Heck, Nick even buys us all dinner and drinks on Wednesday night during the seminar!)

Even better, all SFS learning materials, including over 1,000 pages of a turn-key Business Infrastructure of systems and procedures specifically developed for the cleaning industry, are included in your seminar admission.  And remember, none of this stuff will require you laying out extra bucks.  (At Jon-Don we don’t believe in the old bait-and-switch routine so common today of trapping you in a seminar and then high pressuring you into “paying more to learn more.”)

NOTE:  Remember you can even easily attend SFS for FREE.  (Free always trumps 695.00!)  Click HERE to find out how to earn your free seat at SFS.

Your SFS investment (and it IS a BIG investment) will be your TIME!  That’s right, Strategies for Success will require five intense days out of your life.  (This life transformational stuff takes a lot of time and effort!)  Will it be worth it?  Well, just look at what our graduates have to say HERE …

OK, hopefully you’ve looked over (maybe even pored over) the opinions of your cleaning brothers who are working away down in the trenches every day.  So what the heck do we actually do for five whole days in SFS?  I’m glad you asked …

Strategies for Success is an intensive, college level business building program specifically designed for carpet cleaning, restoration and janitorial company owners and managers.  (Our attendees will tell you they are exhausted at the end of our five days together.)  Chuck Violand, Bill Yeadon and I present Strategies eight times yearly, Monday through Friday and only at our different Jon-Don locations around the country.  Class runs from 8:30 to 5:30 PM and yes, homework is assigned almost every night!

Strategies is built on four basic concepts that have revolutionized the lives of so many of our graduates:

1. The “Desired End Product” of your company should always be a delighted Customer Cheerleader that sings your praises to everyone they meet.  You will create these incredibly valuable “unpaid sales people” by obsessing over another essential concept …
2. 80% of how your customer decides if you did a “good job” (and whether they will become a Cheerleader) is based on their relationship with the person actually doing the work in their home.  However, this 80% principle will only become a reality if …
3. You actively manage the experience of your customer by programming hundreds of Positive “Moments of Truth” into your “Service Circle.”  (After all, when you sell your company for big bucks down the road what you will really sell is your Customers Cheerleaders AND your systems to keep them and make more … without you showing up for work each day!)  However, a company in chaos cannot consistently keep the above three concepts functioning so therefore you must …
4. Develop a Business Infrastructure composed of hundreds of inter-locking, synergistic systems and procedures that allow your company to smoothly function as a cash flow machine- and without the drama and daily crises so common among carpet cleaning operations today.

Of course, for any seminar to truly change lives it needs more than a lot of fancy concepts and theories.  This is where SFS really shines!  After all, a company in chaos can’t give great customer service.  Remember, Strategies members receive over 1,000 pages of written Procedures and Systems written specifically for a carpet cleaning and restoration business.  But that’s not all …

You see, far too many seminars get you all pumped up and then dump you out there with no follow-up support.  Jon-Don and SFS are different.  As a SFS graduate you are automatically are enrolled in our TIPS program at no charge.  (This free program of ongoing support is available ONLY to Strategies graduates.)  The four times yearly SFS members receive more Techniques, Ideas, Procedures and Systems (cute acronym, huh?), all focused on creating a better “Business Infrastructure.”  But wait, there’s more …

Our entire customer support program at Jon-Don is called Partners for Success and this philosophy of “shared success” is a core concept at Jon-Don.  When Nick and John Paolella started Jon-Don 30 years ago (Yep, they ran it out of Nick’s garage for the first year!) they instinctively realized that if their customers grew and became successful they would take Jon-Don along for the ride.  Strategies for Success is just a natural outgrowth of that philosophy.  For a brief history of the SFS program click HERE …

As your “partner for success” SFS will hold your feet to the fire.  Remember that Strategies wants to give you all of the benefits of a turn-key franchise (systems, procedure, support) BUT without any of the downsides (high entry cost, ongoing royalties, restrictive rules).  However, one advantage that a franchise brings you as a hard-working but undisciplined entrepreneur is ACCOUNTABILITY. Soooo …

Another benefit of Strategies for Success is that we “hold your feet to the fire”.  As a class exercise you will fill out a “SFS Action Plan” where you will list out what you plan to accomplish on a monthly basis over the next 12 months.  Where does the ‘accountability” come in?  Your Jon-Don consultant will periodically call and see what other help and resources we can send your way to meet the goals you have set up.  Once again, Jon-Don really does want to be your “Partner for Success”.

But wait … there’s more!  As a SFS member-for-life (and remember, there is no charge and no required buying level from Jon-Don to receive these benefits) you not only get all the great support I’ve listed above, you also receive free consulting from Big Billy Yeadon and yours truly!  That’s right, Jon-Don pays Bill and I a monthly retainer just to consult with you- and at no charge.  Such a deal and why does Jon-Don do this?  Because we sincerely hope and believe that when we help you become successful you’ll take us along for the ride.

Once again, click HERE to order our free 30 minute DVD, “Five Days that will Change Your Life forever!”  (Even if you can’t make it soon to a Strategies seminar you will still learn some valuable concepts from the DVD.)  Even better, call Jon-Don at 800-400-9473 (or call your local Jon-Don branch) to get more information about this great thing we’ve come to call Strategies for Success.

Sincerely,

Steve Toburen