Bill Yeadon reviews books, blogs and other education resources with a focus on modern marketing for small businesses in the Carpet Cleaning, Mold Remediation and Fire and Water Damage Restoration industries.

You may be “just a carpet cleaner” but have you ever been accused of being “a blue-sky person”? Do you recall information better when it is explained in story form? Have you noticed that one of your child’s favorite sayings is “Mommy, read me a story?” If your head is nodding up and down, you are going to love this book.

Tom Peters may not clean carpet, but he certainly understands moments of truth. Check out the first chapter of his new book for free.

This probably won’t come as a surprise but the Yellow Pages are dead! So what tools can you use to fill the gap? Do NOT fall prey to the YP rep when she says “Can you exist a full year without any customers?” Options exist that will replace the YP and do a much better AND cheaper job at the same time …

I was going to write this blog post in 2009 but then I put it off! So I rationalized that all you carpet cleaning and restoration professionals out there could wait for the new year. I can’t believe 2010 is already here. Be sure to read this blog post right away. Set a deadline! (Unlike me!)

Rob Lyon, Strategies for Success alumni and developing marketing guru has a great book recommendation to get your small business marketing plan off to a quick start.

Sorry we are not giving away free truckmounts but Seth Godin is giving away a great new E-book to get you started on 2010. With this information you will make enough money to buy a new truckmount.

Pasta and websites: they have more in common that you would think.