You would never knowingly hire a heroin addict, would you? And yet you are allowing another equally insidious addiction to continue without trying to stamp it out. Steve shares one sure-fire (but very painful) “tough love” approach …

A harried Florida cleaner is battling an upholstery cleaning problem. Steve explains that sometimes the best thing to do is “throw in your cards” but do so with honor and dignity …

Repeat customers that advocate your carpet cleaning services to others are your BEST marketing tool. On the other hand if you mess up …

As a professional carpet cleaning entrepreneur you have built a great and unshakable reputation for quality. Or have you? Steve Toburen analyzes how a complacent attitude can quickly sink a recognized world leader in quality …

Make Cheerleaders in residential carpet cleaning before you even turn on your truckmount. How? Give your customer “the Illusion of Control”.

Check out these 10 questions that just may keep you from joining the 80% of start-up businesses that fail within their first decade. Then share with your fellow board members other vital questions that have kept you safe, sane and profitable …

One timid carpet cleaner asks Steve if he can “charge more” for those last minute and late night commercial jobs. Steve replies, “Well, it all depends …”

A New York carpet cleaner poses a thorny question, “What is the average age of my customer”? In typical Steve Toburen fashion he takes the “long way around” before answering the original question. But Steve’s long-winded reply contains some great insights on the Emotional Dynamics of the home owner/technician relationship …