Posted on 24 February 2010. Tags: positioning, pricing, profit, sales, SFS Member success story, systems
See what one of Atlanta’s largest carpet cleaning operators took away from Strategies for Success. Now if a seasoned expert like Greg Cole could perform an “extreme business makeover” on his company using SFS concepts just think what it could do for your business …
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Posted in SFS Success Stories
Posted on 09 February 2010. Tags: community, consulting assistance, economy, education, owner/operator, positioning, SCORE, small business networking
Even the Bible says that “in the multitude of counselors there is salvation”. And yet, being the stubborn, mule-headed entrepreneurs that we are, we continue to insist on going it alone. One SFS member shares a great idea on outside advice. Even better, this help is FREE!
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Posted in quickTIPS
Posted on 05 February 2010. Tags: carpet cleaner's injury fund, carpet cleaning safety, cash flow, employees, finances, future, health, owner/operator, positioning
All of us (and especially you solo owner operators) should think about the fragile line between good health and winding up disabled in just one instant. And we’re not just talking health. Instead, think what would happen to your family’s economic security if you lose one, two, three or more months of work …
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Posted in Steve's "Bleeding Hearts" Advice Column
Posted on 02 February 2010. Tags: branding, Carpet Cleaning Customer Comment, customer service, Listening to your carpet cleaning customers, positioning, Quality Check calls
As a professional carpet cleaning entrepreneur you have built a great and unshakable reputation for quality. Or have you? Steve Toburen analyzes how a complacent attitude can quickly sink a recognized world leader in quality …
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Posted in SFS Instructor’s Blog
Posted on 28 January 2010. Tags: equipment, fire restoration, positioning, profit, structural fire restoration
Read about the pros and cons of structural rebuilding in fire and water damage restoration as Steve answers the question above …
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Posted in Steve's "Bleeding Hearts" Advice Column
Posted on 26 January 2010. Tags: communication, competition, first impression, phone script, positioning, selling on the phone, telephone, telephone formats, using the phone in a service business
Can your home-based or small cleaning and/or restoration business compete with the big boys? A lot depends on your telephone skills. Here is a tip to make sure future customers AND potential cheerleaders don’t fall through the cracks!
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Posted in quickTIPS
Posted on 25 January 2010. Tags: bidding, charging enough, competition, economy, fear, positioning, pricing, profit, sales
One perplexed cleaning newbie confesses that pricing is just one big confusing mess. Steve shares a few quick principles on setting prices and gives a “charge more” pep talk at the same time …
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Posted in Steve's "Bleeding Hearts" Advice Column
Posted on 08 January 2010. Tags: business questions, communication, competition, customer service, economy, education, employees, fear, finances, future, loyalty, marketing, positioning, pricing, production, profit, reality, sales, starting out, survival
Check out these 10 questions that just may keep you from joining the 80% of start-up businesses that fail within their first decade. Then share with your fellow board members other vital questions that have kept you safe, sane and profitable …
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Posted in SFS Instructor’s Blog
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